The Western Cape Government launched the 110% Green initiative on World Environment Day 2012 as a call to action to all organisations to link Green with the Economy.

The Western Cape Premier, Helen Zille, stated that it is a call for 110% commitment – that is what is needed to make the paradigm shift to connect environmental preservation and economic growth. It is also a call for 10% impact – at the very least. 110% Green aims to be a catalyst to build a critical mass of activity that puts the Western Cape well on the road to becoming Africa’s Green Economic Hub – a key economic goal of the Western Cape Government. Read more.