'Rooibos' designated by the EU as Protected Product of Origin
The European Union has recently confirmed the registration of 'Rooibos' in its Register of Protected Designations of Origin and Protected Geographical Indications - a first for Africa!
This is an exciting development for the rooibos industry as it joins iconic products such as Champagne, Irish whiskey, Queso Manchego and others. Registered products enjoy international recognition, particularly with the EU's bilateral partners, such as China. Rooibos, also known as 'Red Bush' or Aspalathus linearis, is indigenous fauna primarily grown in local municipalities in the Western and Northern Cape provinces. It is popular in Southern Africa as a herbal tea and since the 2000s has been gaining greater international popularity. It is anticipated that this designation will lead to an increase in demand as has been seen with other listed products - food products already listed in the EU register of producted designations of origin currently generate almost R1.24 trillion in sales.
Click here to read more from the Western Cape Agriculture, Dr Ivan Meyer